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Suggests that strategic planning offers managers the tools to cope with complex, changing environments and to shape organizational responses. However, points out that experience and research suggests that, frequently, these potential benefits have not been achieved. Out of the common disillusionment and cynicism about planning, identifies ten principles for actively and creatively managing the process of planning to achieve the goals sought from strategic plans.

The need to market internally the plans and strategies developed by marketing managers is seen as a critical component of successful plan introduction. “Internal Marketing” appears to be a critical issue in making marketing work.

To create a competitive edge in today's tourism marketplace, cities seek to differentiate themselves and create a positive image. Yet, there is little consensus about city branding processes and few case studies. This paper aims to explore Milan's brand image and personality, focusing on the extent to which its image is dominated by business and fashion or culture and heritage and the implications of this positioning for Milan's re‐branding in preparation for Expo 2015.

The paper combines quantitative and qualitative primary research. It reports the findings of a questionnaire survey, a web survey, desk research and focus group research. It analyses actual and potential tourists' perceptions, Milan's heritage product, current brand personality and the brand fingerprint.

Business tourism is central to Milan's prosperity; in contrast, its significant cultural attractions remain marginal to its tourism offer. This results in a narrow range of tourist perceptions of the destination and highly seasonal tourist activity.

This paper represents the discovery phase research for a new city brand and further longitudinal and qualitative work is required.

The paper includes implications for the development of a consistent destination branding strategy analyzing the first steps of the definition of the Milan's brand.

The paper makes practical recommendations to tourism and place marketing practitioners for broadening Milan's brand to build on the city's strong architectural and cultural heritage. It also has value for tourism academics since it makes a methodological contribution to the place branding literature through its use of projective techniques.

This chapter introduces a metaphor—the house—and applies Habermas’ philosophy to examine the environment where knowledge production takes place. The analysis shows the dominance of “the systemic paradigm,” which is characterized by increased bureaucratization and commercialization. This paradigm has severe consequences for two core features of universities: the open-ended search for deeper understanding and the principle of autonomy. The chapter advances the idea of reclaiming the political dimension of the epistemic endeavor and presents a series of initiatives which help to advance tourism scholarship by non-conforming to the steering conditions of this paradigm and instead reclaiming the personal and subjective; promoting multiple knowledges; and building alternative platforms of knowledge production, cooperation, and dissemination.

Presents 31 abstracts, edited by Johanthan Morris and Mike Reed, from the 2003 Employment Research Unit Annual Conference, held at Cardiff Business School in September 2003. The conference theme was “The end of management? managerial pasts, presents and futures”. Contributions covered, for example, the changing HR role, managing Kaizen, contradiction in organizational life, organizational archetypes, changing managerial work and gendering first‐time management roles. Case examples come from areas such as Mexico, South Africa, Australia, the USA, Canada and Turkey.

The purpose of this paper is to provide a flavour of the content of the LILAC conference held in Liverpool, UK in March 2008.

An outline of the issues, content, keynote speakers and delegates is provided.

This conference covered the themes of supporting researchers, diversity and social justice, practical approaches to information literacy, the Net generation, ethical information, staff development and information literacy and marketing information literacy.

A conference report of value to library and information professionals regarding various information literacy themes, with a link to web site information.

The purpose of this conference report is to provide a perspective of the LOEX‐of‐the‐West (LOTW) biennial conference from a first time attendee.

Reviews the conference from the perspective of a first time attendee and highlights several sessions that especially reflected the conference themes of experimentation and innovation.

The paper finds the LOTW biennial conference to be a valuable resource to all librarians in general; and especially valuable to new librarians.

The paper shows that the conference is of high value for reference and information literacy practitioners.

The frequent occurrence of dramatic natural disasters and political and religious instability in Southeast Asian island states has tested the resiliency of tourism-dependent economies and the livelihoods of host communities. The purpose of this chapter is to examine the role of local knowledge in contributing to the resilience of tourism microentrepreneurship. Drawing on a case study of a restaurant in South Sulawesi (Indonesia) that has thrived despite the ebbs and flows of tourism, we identify ways in which successful tourism microentrepreneurs draw on local knowledge to discern business opportunities and build rapport with neighboring communities.